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FREE Video Seminar - Lawrence Azerrad: Design + Music

Lawrence Azerrad is a Los Angeles based Graphic Designer and Crea-tive Director. Azerrad founded LAD-design, a graphic design studio ded-icated to elevating our cultural ex-perience through design excellence.
Prior to opening LADdesign, Lawrence was an art director at Warn-er Bros Records. He has taught Graphic Design at Art Center Col-lege of Design, He currently serves as an Advisory Board Member for the Los Angeles chapter of the AIGA.

With 20 years of designing album artwork for artists such as Sting, Wilco, The Red Hot Chili Peppers, The Pretenders, The Beach Boys, and The Silversun Pickups, Lawrence looks at the process of defining music through design, and asks how we can deepen our cultural connection to music and the power and meaning behind this through compelling creative in design.
In this special seminar, Lawrence takes us on a journey of the design music connection, sharing work and stories from the field, and will lead us through some of the findings of the Design+Music program, examining how we discover music, our connection to music today and why the visual context matters.